Here are some of the most recommended Digital marketingimplementation activities that can be followed by entrepreneurs.
Designing a good website with user friendly interface makes it easy for visitors to find the information they need quickly and easily. Many organisations make the mistake of neglecting a proper website with user friendly interface. User-experience is critical for the success of any website and should never be ignored. A good user-experience can boost sales and revenue for your business which is why a good user-friendly website is very important. It will set your website apart from your competition.
While there's a wide variety of digital marketing tactics that can be used by entrepreneurs,
SEO yields the most strategic long-term investment.
Entrepreneursshould implement SEO on their websites to make an impact on Google, Yahoo, Bing, and other web searches,
because these search engines are often the starting point for consumers seeking information or looking for buying online.
After implementing SEO, websites are easily findable and accessible via search engines which is a powerful way to getting new clients for entrepreneurs. SEO is a remarkably valuable investment for entrepreneurs looking to grow their business, establish credibility and trust, secure investments, and build a sustainable business for long-term success.
Content marketing is the most important aspect of digital marketing which must be followed by Entrepreneurs.
Content marketing helps entrepreneurs to focus on creating and distributing valuable and relevant content to
attract and retain a clearly defined audience.
Content Marketing is used by big and small companies to drive more traffic to their webpages, generate new leads and build customer loyalty. Content marketing also solves the some of the problems of measuring ROI for your marketing strategies. In addition to the digital marketing techniques like SMM, SEO, Paid Ads, you need quality content to make your strategies work. Most of the people think that content marketing is like blogging or posting on social media, but it is more than that.
Content marketing is perfect for start-ups and entrepreneurs who are having limited budgets or resources of mass marketing. In addition you don't need a big team to implement content strategies. You can start with smaller activities that are free, be consistent and focus on the thingsthat matters to your audience.
Social Media Marketing (SMM) is much more than posting or tweeting randomly. If used properly, SMM will help you in increasing your brand awareness, get more customers and generate more traffic. A study found that people spend more than 50 percent of their time online with content and an additional 30 percent of their time on social channels where content can be shared. Business owners who want to gain customers through content marketing need to use social media and promoted their content to make that happen.
Email marketing is used by thousands of people running all kinds of businesses across the globe. Email marketing is an effective marketing channel because it is low cost compared to other main stream marketing channels and it doesn't require a large team in order to implement. An email campaign helps to improve top of the mind recall for existing customers, which may translate to repeat orders and cross selling other related products. Emails are easy to share, easy to reach global audience with instant impact.
Google Ads and Facebook Paid Campaigns are tailor-made for businesses who need instant results.These Campaigns enablethe companies to get their Ads up and running within just a few minutes, reach thousands of customers and get more leads in just a short duration of time. It can also increase traffic to your website and bring more customers to your physical stores. Ad Campaigns can also be run with a smallish budget, with different demographic parameters and across different geographies.
Video marketing is a great tool to help companies and brands accomplish their short and long-term business goals, effectively. Whether your aim is to drive traffic, educate a current or potential customer, or share a testimonial, video content is one of the most powerful and engaging ways you can interact with your customers, in digital channels. There are many types of videos like App videos, Product videos, Corporate videos, TV Commercials, Explainer animation videos& Testimonial videos, which can be used by a company to improve its brand awareness.
For Startups and new Ventures, Performance Measurement is critical to understand whether they are going to be a success or a failure.
Every entrepreneur is passionate about their brand and the success of their company, but it is not easy to monitor all the moving components of a business.
It is important to periodically revisit your business goals to ensure that your marketing strategy is focused on achieving results. Take a look at your current goals and see how effective your digital marketing plan has been at producing results. If necessary, you shouldmake changes to the strategy, adjust your goals to reflect your current efforts and increase the available resources.There are many tools for measuring your digital marketing activities like Google analytics and webmaster account.